Getting to the right person with the right message
Contrary to popular culture and opinion, CXOs and senior executives of large companies are rarely on the leading edge of change.
Change almost always happens because some product leader, domain expert or business line manager gets the ball rolling. Change happens because someone who lives within their area of expertise, someone who wrestles with the nighty-gritty, day-to-day details decides that a particular path is the right one and decides to speak up.
We call those people champions and we think they are the most important people in the world.
Our network is comprised of hundreds of these product managers, domain experts and business people who work at the largest and most influential companies on the planet. While their interests and motivations differ, they are all united around the core underlying principle behind The Process, namely that strategic value is not something that results from a phone call someone makes to a VIP or falls from the sky, but from a deep understanding of how to get things done.
These are our people. Might not be glamorous, but it works. Day in and day out, it works. We get you in the right door with the right person at the right time.